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Google for Jobs: threat or opportunity for the UK recruitment industry?

Google for Jobs - threat or opportunity for the UK recruitment industry?

Google has been very active over the past year in the digital recruitment space.

In very close succession, Google announced the launch of Cloud Jobs API (now called Cloud Jobs Discovery) in November 2016, followed by Google for Jobs in June 2017 in the US and, a month later, Google Hire in the US as well, describing these initiatives as ‘new tools to make job search simpler’.

Have you vaguely heard about these recent developments?

Are you a bit confused about what they are and whether you should be embracing these changes or concerned?

Well, if you are, you’re in the right place!

In this article, you’ll learn about:

  • what is Google for Jobs
  • whether Google for Jobs is good or bad for you – if you’re an employer, a recruiter, or a job-seeker
  • how to best prepare if (when!) Google for Jobs is launched in the UK.

What’s Google for Jobs?

On 20 June 2017, Google for Jobs, also simply called ‘Job Search’, was officially launched in the US.

At the launch, Google explained that it was aiming at ‘connecting Americans to job opportunities across the U.S.’.

Tech Crunch described Google for Jobs as ‘an AI-powered jobs search engine’.


Source: Google

How does it work?

Have you ever looked for a job online?

If so, I’m sure you’ll have experienced that:

  • the same jobs are posted on different job boards
  • a number of job offers have nothing to do with your initial search (too junior positions, completely different sectors, wrong location…)
  • a lot of open positions don’t mention any salary (ever wondered what ‘competitive salary’ means?)

All of this can be frustrating, irritating and wasting your time.

Google for Jobs wants to help job-seekers find suitable and relevant positions more quickly, as soon as the offers are posted online.

Details of Google for Jobs app and how it can help job seekers find roles more quickly with salary information and better quality search results


Source: Google

What does it mean for me, should I be worried?

  • If you are a big job board, or Indeed, who defined themselves as they launched 10 years ago as ‘the Google for Jobs’, you should be pretty concerned.
  • If you are a job-seeker, this development sounds like really good news, allowing you to find more suitable job opportunities, more quickly.
  • If you are an employer or a recruiter in the UK, it could be a real opportunity to get your job postings discovered by more relevant potential candidates, more quickly, thanks to Google very powerful search engines.

What to do next?

I recommend you to follow 3 simple steps: 1 – Try it. 2 – Get your tech ready. 3 – Stay tuned.

1. Try it!

At the time we write, Google for Jobs has only been launched in the US, which gives UK recruiters a little bit of time to gauge what is coming, and get ready.

You can experiment with Google for Jobs with this simple “hack”: change your location settings on Google to United States.

How can I do that?

Go to Google -> Settings -> Search Settings -> Region Settings: United States -> Save

How to try Google for Jobs before it's launched in the UK

Now, go back to your search – that’s it – you can now have a feel for Google for Jobs as you can see on this screenshot!

How does Google for Jobs look like? You can try it even in the UK

Don’t forget to go back to your normal search settings once you’ve finished your exploration: go to Google -> Settings -> Search Settings -> Region Settings: Current Region -> Save.

2. Get your tech ready!

Following a survey from I-COM, over 50% of the UK’s largest recruitment firms have currently not implemented the formatting required by Google to ‘crawl’ their job listings, i.e., ensure that their job listings are discoverable when job-seekers look for a job.

As Mike Blackburn, Managing Director at I-COM pointed out, ‘this finding hints that the situation amongst smaller agencies could be much worse, as older, less expensive websites are less likely to be tagged appropriately.’

How can I do that?

Get your tech team to help you!

Google for Jobs has published an open documentation to ensure that the listings of job providers (e.g., direct employers, recruiters and third-party platforms) can be discoverable in the future.

What you need to do is simply to implement on your website what Google for Jobs requires you to do to ensure that Google can crawl your online job postings.

3. Stay tuned!

Keep informed about the latest development in this space.

As Sir Francis Bacon might have said it:

Quote from Sir Francis Bacon knowledge is power. How to stay informed about the latest developments of Google for Jobs

I would recommend you to keep an eye on:

To conclude…

Google for Jobs is a really interesting development for the recruitment industry.

It’s going to be fascinating to see in the coming months what real impact it will have, particularly on permanent placements and LinkedIn.

Have you used Google for Jobs? How do you feel about its imminent arrival in the UK?

I’d love to hear from you!

Caroline

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