Have you ever considered applying for a business award? If you haven’t, you should! There are more than 65 construction-focused business awards to pick from every year in the UK, and many more in other categories that might be relevant to you too (e.g., local Chambers of Commerce, regional awards).
Here is why…
1. Establish credibility
Winning an award is a great way to gain external validation for your product or services.
Adding the award logo to your company’s website and your email’s signature is an easy way to help you gain trust from prospective customers.
2. Gain more customers, for free
Even if you are only shortlisted for an award, you can easily promote this event on social media, your website, your newsletters and blogs.
Don’t forget to post the news on LinkedIn too.
These are all very powerful ways to get your name out in your business and local community and get new customers, for free.
3. Attract future employees
If you’re a small business, it can be hard to compete against the big names of the industry to retain your existing staff, and attract new employees.
Winning an award can help you motivate your existing staff, giving them pride in what your company is achieving, especially if they have the opportunity to attend the gala dinner.
It is also a great way to attract future staff, at a time where the war for talent is rife.
Where to apply for awards?
There are hundreds of business awards available in the industry. For most, it is free to enter. You generally only have to pay if you want to attend the awards ceremony dinner.
Secondly, plan ahead. Writing good applications takes time so carve out sufficient time in your agenda to write.
Finally, don’t be shy about your achievements. Explain your performance, how you contribute to your local or business community and share some of your customers’ testimonials.
Let me share my personal experience…
I’m the co-founder of TempaGoGo, an online aggregator of recruitment agencies, with a strong specialism in Construction.
We’ve won 2 awards in our first year of trading – the Start up of the Year 2019 at the West London Business Awards and the 2018 Innovator of the Year award from Hounslow Chamber of Commerce in partnership with Heathrow.
We were also listed as one of the top 100 Tech Businesses to watch in the UK by TechRound in 2019.
I was really surprised by the publicity these nominations triggered – it generated some free newspapers articles, contacts from potential investors, new clients…
Definitely worth it!
What has been your experience? Have you found awards useful for your business? Don’t hesitate to sharer your experience!